Blog for salons and specialists
How to fill your schedule, keep clients, work out staff pay and raise prices. Every article is checked against how the product actually works.
Online booking for a beauty salon: where to start and what it gives you
What online booking is, why it beats booking by phone and WhatsApp, what to prepare before launch and where to put the link so clients book themselves.
Booking through WhatsApp: where a salon loses clients and how to fix it
Why booking by chat eats reception’s time and quietly loses clients: slow replies, late-night messages, double bookings. What to keep in the messenger and what to hand over to online booking.
A booking link on Instagram: how to set up your profile so people book
Where to put your online booking link on Instagram, what to write in your bio, how to send people from stories and posts straight to the right service, and why the link should never change.
Commission for beauty specialists: how to work out pay in a salon
Commission on revenue, a base wage plus commission, or chair rental: how specialist pay schemes work, what to calculate commission on, who pays for materials — with a calculator and an example in tenge.
How to raise salon prices without losing clients
When it’s time to raise prices, which services to start with, how to tell clients and how many visits you can lose without losing income — with a calculator and an example in tenge.
Client reviews: how to collect more and how to answer bad ones
When and how to ask for a review after a visit, how to collect reviews from clients who came before you had online booking, and how to answer negative reviews — with ready-made examples.
How to win back clients who stopped coming to your salon
How to find clients who haven’t been in a while, understand why they left and win them back with a personal message rather than a mass mailing — with example messages and how to stop losing clients in the first place.
No-shows: what an empty chair costs and how to get that money back
How to work out what no-shows cost you, why clients don’t turn up, and what actually reduces them: reminders, easy cancelling, refilling freed time fast, and handling repeat no-shows.